Make Your Business Cards Leave a Lasting Impression



Posted: Sunday, December 07, 2008

by
Gourmet Candles For Less

Business cards are a necessity for any business. They are especially important when your advertising budget is limited or you are in business for yourself. When I decided to promote gourmet candles, I knew I wanted business cards that would stand out. Since I am just starting out, my budget is limited. You have to take risks to get started (yes, you do have to spend money to make money), but I was not looking forward to spending upwards of $60.00 on business cards.

The person who got me hooked on the products (whom I try and thank every day!) suggested I try Vista Print. They have some great deals and you can even get things for free. I purchased 250 custom business cards. They had an image, my email and my website address on the front (I prefer to do business in person or by email) and information about the products on the back. They came with a free silver-colored case. They cost me a little under $25.00 and came with credit toward my next purchase.

When I got them I was slightly disappointed to realize they were card-stock, non-laminated and not glossy. I must of stared at them for half an hour with a sideways frown on my face, trying to see what I could do withthem to make them be more than just pretty card-stock. Then I had one of those moments where youalmost expect a light bulb to appear over your head and go ding! The down fall of the cards was actually perfect!

Have you ever had one of those fancy stationary sets that smelled like flowers? Unglossed card stock paper is a porous paper surface. Porous paper surfaces can absorb smells! Scented business cards for Scented Candle products!

How did I do it?

Our candles are amazingly fragrant. They have natural oils and ingredients that hold in the fragrances really well. So, I took some left over candle wax from a jar candle I had burned down to the bottom of the jar (these things burn for like 100 hours and the jar still smells yummy after). I scraped out what was left and crushed it. I didn't want the cards to get greasy or colored from the wax (a waxy card is not exactly the best way to greet some one), so I had to come up with a way to get the scent on the card without getting the candle on the card.

Tulle is a wondrous fabric.

I took the crushed candle chunks, wrapped it in cling plastic wrap and then wrapped that bundle in tulle. With a sewing needle, I poked tiny holes through the tulle and into the plastic wrap. I poked and poked until I could really smell the fragrance (apple cinnamon, by the way). I then took a ziplock sandwich back, put about 30 of my cards (I want to try other scents later) and the fragrance tulle pouch and zipped it up. About 3 days later, I had apple-cinnamon scented business cards! And the longer you leave it in the bag, the stronger the scent on the cards.

Give it a try and tell me how it works out for you! Remember, you must use un-glossed or laminated card-stock business cards.

Corinne Brueckner is a copywriter, blog writer and marketer who works as a promoter for a gourmet candle company. She is constantly working to expand her knowledge, increase her potential and meet like minded individuals who want to partner with her.

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Top-level comments on this article: (1 total)
» left by Val Silver
 3 years 41 days ago.
36 fans. Follow Val Silver on twitter!
Hi Corrine, What a great idea. I'm very happy with my business cards from Vista print altho I wished I sprung for the glossy. But now you gave me a great idea. I will scent them with the aromatherapy oils. Thanks for the tip!
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